Programme
MODULE 1: BUSINESS MANAGEMENT
- Strategic planning in small and medium enterprises
- Human resources in SMEs
- The mission and objectives of the organization
- The Enterprise's Balanced Scorecard
- Quality Management in the Company
MODULE 2: NEGOTIATION TECHNIQUES
- The principles of negotiation
- The negotiation process and the management of blockages
- Competitive tactics
- Team negotiation
MODULE 3: COMMERCIAL MANAGEMENT
- The Management Role and the Enterprise Project
- Analysis of the Competitive Environment
- Product, price and distribution policies (markets and customers)
- Sales management. Management skills and tools
- Sales forecasts
- The commercial process. Phases of the sale
MODULE 4: MARKETING MANAGEMENT
- Strategic marketing
- Marketing plan applied to SMEs
- Online marketing in SMEs
- Social Media Management
MODULE 5: THE MANAGER'S PROFILE ON THE INTERNET
- Differences between social networks and professional networks
- Linkedin: the largest and most successful professional network
- What I can achieve with Linkedin
- Other professional networks: Xing, Viadeo, ...
MODULE 6: OPERATIONS MANAGEMENT
- Innovation Management
- Operations and Process Management
- Productive configurations. Production management.
- Cost management in SMEs
- Advanced production techniques: approach to Lean Management
MODULE 7: FINANCIAL MANAGEMENT IN SMES
- Introduction to the finances of an SME
- Accounting Information Systems
- The Balance Sheet and Income Statement
- Cash flow generation. Profit vs. cash flow
- Working capital management - accounts payable and receivable
- Collection and payment management
- Economic and financial analysis
- Sources of funding
- The banking negotiation
- Tax impact on the company
- Value/price in the company
MODULE 8: MANAGEMENT SKILLS
- Management Styles and Skills
- Motivation, Communication and Listening Techniques
- Emotional intelligence applied to managing people
- Effective Presentations and Public Speaking
