Postgraduate in Marketing and Postgraduate in Retail Management (with specialization in Digital Retail)

Module: Social Media Strategic Plan and main networks
Evolution from traditional to digital and Mkt Digital

  • Types of strategies in the digital world
  • Overview of RRSS and technology evolution
  • Types of RRSS and the impact of Digital Marketing
  • Emerging social networks
  • Application of social networks for sale
  • Proximity marketing
  • Types of content and their impact
  • Communication and branding
  • Retargeting
    Three key trends in digital marketing
  • Storytelling
  • Transmedia
  • Glocalization
  • Market and consumer statistics
  • Types of shops and platforms
  • Types of e-commerce: B2C and B2B
  • Objectives and strategies
  • The sale of products and services: product availability, logistics, payment methods, pre- and after-sales services
  • Social Commerce
    New trends in Digital Retail
  • Mobile and Mobile commerce
  • VR
  • Virtual and Augmented Reality
  • Smart Beacons
  • Omnicanality
  • Chatbots
  • Social shopping
  • Personalized retargeting
  • Retail time marketing
  • Interactive Video
  • Gamification
  • Social CRM
    The power of knowing the customer
  • AI
  • Big Data
  • Data Mining
    Success stories
  • eCommerce
  • Sales Points
  • RaaS
  • Customer relations
  • Innovation at Retal
  • Mobile
  • Omnicanality
  • Buying experience
    Customer service
  • Platforms
  • Bots
  • Automation with CRM