Module: Social Media Strategic Plan and main networks
Evolution from traditional to digital and Mkt Digital
- Types of strategies in the digital world
- Overview of RRSS and technology evolution
- Types of RRSS and the impact of Digital Marketing
- Emerging social networks
- Application of social networks for sale
- Proximity marketing
- Types of content and their impact
- Communication and branding
- Retargeting
Three key trends in digital marketing - Storytelling
- Transmedia
- Glocalization
eCommerce - Market and consumer statistics
- Types of shops and platforms
- Types of e-commerce: B2C and B2B
- Objectives and strategies
- The sale of products and services: product availability, logistics, payment methods, pre- and after-sales services
- Social Commerce
New trends in Digital Retail - Mobile and Mobile commerce
- VR
- Virtual and Augmented Reality
- Smart Beacons
- Omnicanality
- Chatbots
- Social shopping
- Personalized retargeting
- Retail time marketing
- Interactive Video
- Gamification
- Social CRM
The power of knowing the customer - AI
- Big Data
- Data Mining
Success stories - eCommerce
- Sales Points
- RaaS
- Customer relations
- Innovation at Retal
- Mobile
- Omnicanality
- Buying experience
Customer service - Platforms
- Bots
- Automation with CRM
