I teach the subject of Digital Communication and Inbound Marketing covering the following topics

Objective:

  • Manage content to make it professional and attractive to online channels, press and extreme releases
  • Define and maintain the brand image to be transmitted through the different channels.

Content:

  • Fundamentals of interpersonal communication in the company Earned vs Paid Digital Media. Non-Paid Onlie Commercial Communication. Digital Public Relations Online Buzz and Steakholders.

Master's Programme

INBOUD DIGITAL ADVERTISING

  • Digital audiovisual advertising and digital video marketing
  • Virality and advergaming
  • Inbound marketing
  • Linkbuilding link management techniques

SEARCH ENGINE MARKETING

  • SEO Web Positioning. Fundamentals and techniques.
  • SEM Marketing. Fundamentals of Google Ads and Social Ads
  • SEO Positioning and Auditing Tools

SOLOMO MARKETING (SOCIAL/LOCAL/MOBILE)

  • Content marketing and digital experiential marketing
  • Social media marketing
  • Community management
  • Mobile marketing

DATA BASED MARKETING

  • Marketing intelligence and CRM
  • Big data Marketing
  • Programmatic Advertising

ONLINE MARKETING METRICS AND OPTIMIZATION

  • Usability and Analytics
  • Digital Marketing Metrics
  • Web analytics tools and social networks - practical workshop
  • Neuromarketing and CRO

DIGITALISATION OF THE SALE

  • E-commerce
  • Digital selling
  • Digitalization of the point of sale and trade

DIGITISING THE MARKETING MIX

  • Digitisation of products and services
  • Digital communication
  • Digital pricing