I teach the subject of Digital Communication and Inbound Marketing covering the following topics
Objective:
- Manage content to make it professional and attractive to online channels, press and extreme releases
- Define and maintain the brand image to be transmitted through the different channels.
Content:
- Fundamentals of interpersonal communication in the company Earned vs Paid Digital Media. Non-Paid Onlie Commercial Communication. Digital Public Relations Online Buzz and Steakholders.
Master's Programme
INBOUD DIGITAL ADVERTISING
- Digital audiovisual advertising and digital video marketing
- Virality and advergaming
- Inbound marketing
- Linkbuilding link management techniques
SEARCH ENGINE MARKETING
- SEO Web Positioning. Fundamentals and techniques.
- SEM Marketing. Fundamentals of Google Ads and Social Ads
- SEO Positioning and Auditing Tools
SOLOMO MARKETING (SOCIAL/LOCAL/MOBILE)
- Content marketing and digital experiential marketing
- Social media marketing
- Community management
- Mobile marketing
DATA BASED MARKETING
- Marketing intelligence and CRM
- Big data Marketing
- Programmatic Advertising
ONLINE MARKETING METRICS AND OPTIMIZATION
- Usability and Analytics
- Digital Marketing Metrics
- Web analytics tools and social networks - practical workshop
- Neuromarketing and CRO
DIGITALISATION OF THE SALE
- E-commerce
- Digital selling
- Digitalization of the point of sale and trade
DIGITISING THE MARKETING MIX
- Digitisation of products and services
- Digital communication
- Digital pricing