Module 3: Knowledge Management, Training and Human Development
Objective
To make known the challenges that commercial management has when designing a digital sales structure, alienated from the strategic objectives of the company; taking into consideration a series of key elements for its design. To develop leadership skills for the direction and management of digital sales teams, based on the digital competencies that are required today to achieve sales objectives.
Content

  • How to integrate a winning team for digital sales.
  • Personal and commercial skills required of every digital salesperson.
  • Designing the ideal digital salesperson's profile for the company.
  • New clients and social networks.
  • Management of digital salespeople (ON) with traditional salespeople (OFF).
  • Commercial management and productivity of digital sales teams
  • How to plan meetings using digital tools?
  • Management of leads and management of the client's journey.
  • Digital tools for digital sales teams.
  • The development and training plan for digital teams.
  • Management of individual and collaborative tasks and teamwork.
  • Creation of content for the sales team.
  • Specific applications for commercials.
  • Measuring the performance of sales teams.
    Module 8: Design of the Social Selling Plan - Commercial Postgraduate II
    Objective:
    To make known the main social networks to achieve a greater generation of digital sales. Design a social selling plan to achieve a greater engagement with customers.
    Content
  • How to integrate a winning team for digital sales.
  • Personal and commercial skills required of every digital salesperson.
  • Designing the ideal digital salesperson's profile for the company.
  • New clients and social networks.
  • Management of digital salespeople (ON) with traditional salespeople (OFF).
  • Commercial management and productivity of digital sales teams
  • How to plan meetings using digital tools?
  • Management of leads and management of the client's journey.
  • Digital tools for digital sales teams.
  • The development and training plan for digital teams.
  • Management of individual and collaborative tasks and teamwork.
  • Creation of content for the sales team.
  • Specific applications for commercials.
  • Measuring the performance of sales teams. macos/deepLFree.translatedWithDeepL.text