The new way of analysing markets, identifying potential clients, locating them, approaching them and contacting them, has become more than a digital process, rather a hybrid sales process that requires both Tech and Soft (white) skills, but above all knowing how to combine them effectively.
"The digital transformation begins with the customer, not with technology."
- Universidad de Harvard - Forbes
- Develop an internal, external or mixed Business Intelligence unit
- Learn how to use today's digital tools to analyse markets, our competitors and our target customers in order to develop an internal, external or mixed Technology and Competitive Watch unit
- Training our sales teams not only in tools, which is the last step, but in internalizing a new way of working to adapt to the new customer and what he demands from the salespeople.
But above all
We need to empower our team, so that they empower our company.